Collection: face serum

A face serum is a lightweight, fast-absorbing skincare product packed with active ingredients that target specific concerns like fine lines, pigmentation, or dullness. Unlike moisturizers, which mainly hydrate the skin and lock in moisture, face serums penetrate deeper to deliver concentrated nutrients directly into the skin layers. For women seeking targeted results, a serum is an essential addition to a skincare routine.

Women with dry skin should look for serums containing hydrating ingredients like hyaluronic acid, glycerin, or ceramides. These ingredients attract and retain moisture, giving the skin a soft, plump texture. Bake Cosmetic offers serums designed to deeply hydrate and nourish dry skin without feeling greasy or heavy.

Yes, most face serums can and should be used daily for best results. Ideally, apply the serum twice a day—once in the morning before sunscreen and again at night before moisturizer. Consistent use helps improve skin tone, texture, and overall radiance over time.

Women can start using face serum in their early 20s to maintain skin health and prevent early signs of aging. However, it’s never too late to start. Whether you’re targeting acne scars, dark spots, or fine lines, there’s a face serum at Bake Cosmetic tailored for your skin concern and age.

Yes, but it's important to choose a serum based on your specific skin type and concern. For oily skin, opt for lightweight, non-comedogenic serums with ingredients like niacinamide or salicylic acid. For sensitive skin, look for calming ingredients like chamomile or allantoin. Bake Cosmetic’s collection includes face serums for women with every skin type—oily, dry, combination, and sensitive.

Absolutely. In fact, applying a face serum before your makeup creates a smoother, more hydrated base, helping your foundation blend better and last longer. Choose a serum that absorbs quickly and leaves no residue for the perfect pre-makeup prep.

Visible results vary depending on the serum and skin concern. Typically, with regular use, you can expect noticeable improvement within 3 to 6 weeks. For issues like hyperpigmentation or deep wrinkles, it might take a bit longer. Bake Cosmetic’s face serums are formulated with high-performance ingredients to deliver visible, lasting results.

Yes. Face serums enriched with Vitamin C, kojic acid, niacinamide, or licorice extract are especially effective in reducing dark spots and evening out skin tone. Bake Cosmetic’s brightening serums for women are designed to fade pigmentation and reveal glowing, even-toned skin.

Yes. While serums deliver active ingredients, moisturizers help seal them in and keep the skin hydrated. After applying your face serum, follow up with a moisturizer suited to your skin type to lock in the benefits and keep your skin balanced.